Recently, the founders of Moraware, Harry Hollander and Ted Pitts, along with new employee Patrick Foley, developed StoneTalk, a podcast featuring some of the most successful people in the world of countertops.
For those who are new to Internet media, a podcast is the online
version of a radio broadcast. While some podcasts feature music, many of
them are talk shows focused on specific interests, hobbies,
demographics or industries.
StoneTalk was officially launched in May after several months of
development. The idea for the podcast came to Pitts earlier this year
after he and Hollander met Foley at a software conference. The Moraware
co-founders knew of Foley through the podcast he hosted while working
for Microsoft: the Startup Success Podcast.
After talking with Foley, he agreed to become part of the Moraware
team as a software and support “generalist.”
One of his first projects
was getting the new podcast off the ground as a “way to provide
something of value to our customers and get our name in front of
potential customers” without putting pressure on them to purchase
anything. This philosophy was ingrained into Foley by the famed author
and business consultant, Seth Godin, and Moraware had already been
following it through informative blogging and social media posts.
Foley believed StoneTalk was the perfect title for the show, and he
was charged with planning, producing and hosting the new podcast.
StoneTalk is now on its fourth episode, and it was been well received
by the industry. According to Foley, they believed it would take about a
full year for the podcast to gain a widespread audience, but within the
first three months, it has been downloaded or played nearly 1,000
Guests for the show are entrepreneurs and business professionals
working in countertop fabrication, but Foley says that future episodes
may feature general business consultants and industry vendors. They
already include some well know guests as Aaron Crowley of Crowley’s
Granite Concepts; Liz Trambasco, industry expert and sales consultant,
Ted Sherritt of FLOFORM Countertops; and Russ Berry of A.S.S.T.
Although StoneTalk and customer support takes up a good deal of
Foley’s time at Moraware, he would eventually like to develop
educational and instructional material for beginning countertop
You watch all of the past episodes and read transcripts of them in the StoneTalk Archives
on the Moraware website, but you are also able to find them at CountertopResource.com.
Take a look at them, and let us know what you think!