Wednesday, August 27, 2014

Communication Is Key in the Business World

Two of the most powerful forces in the world are communication and transportation. It is the technological advances in these two areas that have driven human progress over the past century. As we are able to transport our products and ourselves more quickly and affordably, new markets and entire countries have opened for business and personal improvement. The automobile and airplane have made far-off places more accessible.

Although communication is not as physically tangible as transportation, it is arguably the more powerful of the two. I recently ran across a meme through a social media outlet explaining that asking people where they are is a relatively new phenomenon. It struck me as a simple and honest way to remind us that it was not so long ago when it was impossible to communicate with someone unless he or she was nearby.

Communicating over long distances emerged and was found to have incredible advantages that would soon become indispensable for life in the modern world. Smoke signals and the Pony Express gave way to the telegraph, the telephone and radio communications. And now, we have the Internet, email and mobile phones, all of which are driving today's business world. Yet, many people choose not to use these tools to their advantage. I am amazed at how many countertop companies don't even have a website! 

A survey conducted by Job Outlook showed the number one skill employers want in their employees is the ability to communicate. This exceeds even honesty (#2) and having a strong work ethic (#4). Communication is vital to so many aspects of a business. It is required by employers and employees to assess situations and conduct operations, it is essential to communicate with vendors and suppliers to ensure the raw materials and goods we need to do business are available and it is vital to acquiring new clients and ensuring the satisfaction of past ones.

Communicating effectively makes all the difference between a successful company and a failure, and you can give your business an upper hand by using all of the channels available to you. I have made communications my business, working with CountertopResource.com, so I know just how important (and tricky) it can be navigating the variety of pathways now available.  

Of course, I urge you to communicate via our Website by posting responses to the various pieces of information we share on a regular basis, or even contact us about the communication outlets we offer. But more importantly, I hope you take some time to assess where you are communicating effectively or not.  

Brian

Saturday, August 9, 2014

U.S. Granite - Why the Lack of Popularity?

I recently returned from a camping trip in Northern California’s Trinity Alps and was awestruck by the natural beauty of these lands located north of Weaverville and southwest of sprawling, ominous Mt. Shasta. As I hiked up the cliffs overlooking the aptly named Granite Lake, it struck me that the natural forces of the earth could produce such a magnificent material and that human hands and ingenuity could refine it into such an attractive yet practical product like a kitchen countertop.
After the hike, while floating on the lake with a cold beer, I wondered what, if anything, could be produced from the type of granite that surrounded me. Weaverville and the other small communities in the vicinity were born as mining towns during the gold rush, but many other mineral deposits could also be found.

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On the drive in, down Highway 3, it was apparent that crushed rock and gravel were dominant. Piles of rocks more than 100 ft. high stretched along the road for miles at a time, and after a short break, there continued several miles more of nothing but quarried, crushed rock.

Upon reflection, I noted the natural formations on the cliffs were mostly cracked and broken. And although some large veins of pure quartz sparkled fantastically in the sunlight, the granite was somewhat dull and less than lustrous. When I returned home, I put my research machine into action, and discovered that my hunch was correct. The granite deposits in the Trinity Alps had experienced tremendous pressure during their formation, and the compression made them unsuitable for use as dimension stone. So, if U.S. granite doesn’t come from here, then from where do we get our slabs?

The United States mines an exceptional amount of dimension granite and other dimension stone. In fact, this country is one of the leading producers of natural stone in the world, but this only makes it more shocking that our dimension stone imports average at about 80 percent of our consumption.
According to the 2014 report from the U.S. Geological Survey (USGS), 2.17 million tons of U.S. dimension stone valued at $460 million was sold or used in the U.S. in 2013. A total of 208 companies produced the stone from 276 quarries in 34 states, and the leading producers were Texas, Indiana and Wisconsin. In addition, the tonnage of dimension stone produced has been increasing each year since at least 2009, when the total was 1.62 million.

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Although these numbers seem promising and look good without any comparisons, the $460 million of dimension stone used or sold by U.S. producers is dwarfed by the $1.86 billion in dimension stone imports.

Of the total dimension stone sold or used by U.S. producers in 2013, 41 percent was limestone, 23 percent granite, 15 percent sandstone, 3 percent marble, 2 percent slate and 15 percent miscellaneous. By value, 50 percent of this stone was dressed, and 46 percent of dressed stone was sold in partially squared pieces or slabs.

Looking more specifically at granite, 500,000 tons was produced in the U.S. by 39 companies operating 57 quarries in 15 states, and 80 percent of that was exported. The rest of the granite used in the U.S. was imported from Brazil (42 percent), China (23 percent), India (14 percent) and Italy (13 percent). Even with a median tariff of 3 percent on dimension stone, it still somehow makes more sense to go with the imports rather than with domestically produced stone.

Many environmentalists in the U.S. would agree that this country should be spared from increased mining, which could disrupt natural ecosystems and become an eyesore on the landscape. However, the environmental impact of transporting these slabs from halfway around the world could, arguably, be causing much more damage.

In addition, some reports have stated that some overseas granite operations are funding terrorism, and the granite coming from China is of inferior quality and cannot be used domestically.
So, what is it that makes granite imports so popular?

The leading factor, of course, is price, and following close behind is the fact that we do not have the infrastructure in place to meet such high demand. The United States is the world’s top market for dimension stone. Since the economy recovered, demand for dimension stone has increased not only for construction but also for use in existing structures.

Some people say that U.S. granite just doesn’t exhibit the vibrant and unique color patterns of imported stone, but is this truly the case? While certain colors and patterns are unique to locations overseas, it seems that the United States has slabs of equal or even greater brilliance.
Kurt Swenson, president of one of the largest granite quarries in the U.S., Rock of Ages in Vermont, says that much of the demand for overseas granite is black granite. However, some of this demand is for block granite or decorative granite that is to be etched, which is not typically done on slabs for countertops.

Chuck Monson, president of Dakota Granite, is in agreement with Swenson. He states that the demand for black granite rose when the U.S. decided to use such slabs imported from India to build the Vietnam Memorial. But again, he was referring to granite to be used for monuments and statues rather than countertops.

So, is it simply price that is driving the market for imports? Many U.S. granite producers think so. However, another factor may simply be ignorance by the average consumer. Perhaps an education campaign can bring U.S. production up and help to further stimulate our economy.

If you have any thoughts, questions or answers to those posed here, please post a response.